There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on. But one of the most important reasons to rebrand is to break into a new market and grow your business.
Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start. It's also about instilling strong values & beliefs, creating a personality that resonates with your audience and letting people know why you are passionate about what you do.
The best way to do this is through your social media content, but when it comes to creating content that people care about and want to consume and share, too many brands drop the ball and create dull, uninspiring content that ends up doing more harm than good.
I understand how difficult this can be so teamed up with Content Powerhouse Raj Kotecha to write an easy to follow guide so you can start creating brilliant content by sticking to a few simple but effective principles - the 4 C's of Content Creation!
Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.
It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?
The truth is, if nobody knows about your brand purpose, it doesn't exist.
To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.
Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quicker than if you were to try and offer all things, to all people.
Here's a few reasons why you might consider narrowing your focus:
We have all heard about Brand Values and Brand Beliefs, but trying to pin them down to a succinct definition is tricky, as there is plenty of overlap. This week I will be explaining what they are, breaking down why they are important for your business and will be helping you to clarify your own quickly and easily.
Last week I talked about the significance of your Brand Story and broke down how to write it in a way that would resonate with your customers and clients. This week I'll be discussing why it is important to clarify your Brand Personality and will be providing instructions and a worksheet to help you to do it easily and accurately.
In order to create a Brand that will be successful as a business and that resonates with your customers, you will need to establish a few things early on: Who are those services for? What services are you providing? Why should they choose you?
Without first clarifying this, it is hard to be specific and build resonance as your offering will be to generic and ultimately forgettable. This week I will be dealing with how to choose your target market.
A vital component of a strong Brand is it's Brand Story and in order to build yours properly, it's important to know how to write a compelling one.
Your Brand Story is completely unique to you and is what your potential customers will be able to relate to. When they feel this connection and kinship with you, they will form a stronger bond with you and your brand.
Around this time of the year, I get loads of emails asking for help getting jobs. Many are graduating from University, looking to move jobs and make the jump from part-time hobby to full-time career. None of these things are easy, but there are recurring themes regarding how to go about it if you want to be successful.
I wanted to share an email I recently received along with my response as I believe it will help more than the person it was intended for.
One of the most effective ways to grow your Brand is using Instagram influencers. If you're getting started there are lots of questions: Who do I choose? How do I determine if they have an engaged audience? Does size matter? How much will they charge? What do I ask for? How can I check the effectiveness of the promotion?
Don't worry, I covered everything for you in this article!
People spend an enormous amount of time on Facebook, Instagram and Youtube following and watching people they admire and respect, so you need to be thinking about using influencers to raise awareness of your brand. Let Ferris Bueller show you how to use word of mouth promotion to build your reputation.
It’s time to begin thinking about your brand beyond your logo and start giving customers stories to take away, experiences that they want to share. Get them talking about you and your brand to help spread awareness of what you do.
We all know and love unique brands, both large and small for very specific reasons, we choose them over their rivals and often remain very loyal to them for many years. But why?
Something about what they do, the service they provide or the people behind the brand, resonates with us and being associated with or supporting them, we feel better about ourselves.
This all stems from their 'Why'. Let me help you find yours.
Everyone loves to be given a gift, even more so when it’s a surprise!
This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.